The 100-300 Word Sweet Spot for Maximum Engagement

by ๐Ÿง‘โ€๐Ÿš€ Steve Butler on Wed Feb 07 2024

LinkedIn Post Length Analysis

Think you need to write 2,000-word LinkedIn articles to get noticed? Think again. Our data shows the opposite is true.

The Goldilocks Zone

Posts between 100-300 words get 3x more engagement than longer posts. Hereโ€™s why:

  • Mobile Reading: 78% of LinkedIn users browse on mobile
  • Attention Spans: You have 8 seconds to hook them
  • Shareability: Short posts are easier to engage with

What content length strategies have worked for you? The best viral posts say more with less!

Remember: Every word should earn its place. If it doesnโ€™t add value, cut it. ๐ŸŽฏ

Ready to write posts that actually get read? Keep it short, keep it punchy!

Tagged: linkedincontentwritingengagementviralcopywritingdataanalyticsstrategy

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